Wrangler
Icons Live Forever
To launch the expansion of Wrangler’s Icons line - restyled cult classic denim from their archives, inspired famous musicians - we did as rockstars do, and destroyed a hotel room at The Standard.
Indigood
On the more responsible end of the project’s rockstar agenda, we simultaneously launched Wrangler Icons’ ‘Indigood’ line - a more sustainable denim-dyeing method that uses less water. We all wanna stay bad while doing good.
Directed and photographed by Malia James.
Made at Mother New York with: Claire Manganiello, Karla Mileski, Corinna Falusi, and George Lavender.