Virgin Voyages
Stray the Course
Virgin Voyages, Richard Branson’s new adults-only, “not like the other cruises” cruise line, was still quite literally building its ships while we built its brand identity: a red, sparkly, hedonistic world at sea whose siren song called adventurous sailors to Stray the Course with us.
We also created mysterious, bespoke Shackleton-era inspired woodblock prints and hid them around London’s dive bars, pirate radio stations, club bathrooms and tattoo parlors, inviting prospective sailors to our secret launch party.
Directed by Luis Cervero. Photographed by Jason Nocito.
Made at Mother New York (after winning the pitch) with: Claire Manganiello, Erik Norin, Jonathan Santana, and Travis Quinn.