Instagram Shopping

It’s all coming back to Celine…

To launch Instagram Shopping, we recreated Celine Dion’s iconic music video for “It’s All Coming Back to Me Now”—with the diva herself.

In our version, Celine learns that her favorite fashion trends of the 90s and 00s are all coming back to her (now) thanks to the unique cultural curation Instagram Shopping provides—a space where real time trends inform shoppable products.

The film instantly took over an insanely cluttered holiday shopping media space—and I wept when Celine hugged me.