Pepsi

The 92nd Floor: Crystal Pepsi Returns

Crystal Pepsi, a clear cola, is America’s favorite 90s product flop. It was only a matter of time before nostalgia got the best of the internet, and a #BringBackCrystalPepsi campaign flooded Pepsi’s social channels.

Pepsi was ready to give the people what they wanted–but they had to own the comeback. We made a 90s throwback film that created a different reality, one in which the dedicated employees of PepsiCo’s ‘92nd Floor’ never shut down, even after Crystal Pepsi was pulled from the shelves. Twenty-three years later, they had finally perfected the formula–and it was time to share it with the world.

An illuminati conspiracy theorist later “decoded” the film, and I’ll never experience a career high like that again.