The Pregnancy Pause
Being a mom belongs on your resume.
America is 1 of only 2 industrialized nations worldwide that won’t provide paid maternity leave. This pushes many new moms out of the workforce—and leaves ambiguous ‘gaps’ on their resumes that make it statistically more likely they’ll be overlooked for job opportunities.
So for Mother’s Day, we created a stopgap: The Pregnancy Pause, a faux company moms can list as an employer on LinkedIn to claim motherhood as the full-time job experience it is.
The Cannes entry was more expensive than the project’s entire production. We took home two Lions, and were shortlisted for Glass: The Lion for Change.
AWARDS
Cannes Lions 2018 - Glass Lion Shortlist
Cannes Lions 2018 - Silver Lion - Direct, Use Of Social Platforms
Cannes Lions 2018 - Bronze Lion - Media, Use Of Social Platforms
One Show 2018 - Silver - Community Building
ADC 2018 - Merit - Logo/Branding
ADC 2018 - Merit - Use Of Social Media
London International Advertising Awards 2017 - Bronze - Design Logo
London International Advertising Awards 2017 - Silver - Digital NGO
London International Advertising Awards 2017 - Silver - Digital, Public Service/Social Welfare
London International Advertising Awards 2017 - Bronze - Verbal Identity
Epica 2018 - Bronze
Made at Mother New York with: Claire Manganiello, Erik Norin, Corinna Falusi, Matt van Leeuwen, Vanessa Hopkins, and Victoria Herrera.